Portfolio Review Panels are Heating Up!

So far, we have some great reviewers on tap for Spring term portfolio reviews. Check it out.

More Focus Group Fun – Caveman Style

I think focus groups are fun anyway, but this set of videos is particularly amusing.
Fire Focus Group
“I don’t like the red color… When I think of red, I think of blood. When I think of blood, I think of dead… does it come in green?”

Wheel focus group
“If it rolls, that [...]

How to Conduct Focus Group (a Satire)

This week, we’re talking about how to conduct focus group. Through the magic of YouTube, I found this great short film from Brian Pew.

Synopsis
A lawyer. A Wall Street banker. A housewife. A psychic advisor. An unidentified urban youth. A man on the edge. A roomful of toilet paper. New York City.
Focus groups are informal meetings [...]

Advanced PR Writing… Some Reading

We start social media this week and to prepare, I have a few things for you to read (of course):
Edelman/Intelliseek Trust MEdia (pdf)
Backbone Media/Northwestern University Blogger Success
Mindset for social media (think about your answer)
7 Habits of Highly Effective Blogs
Browse del.icio.us tags on blogging and writing.

Research Resources

Just a reminder. You should have all your research instruments (questionnaires, focus group questions, etc) ready to go this week and complete most of your research by the end of week 3.
Reseach Tips – Questionnaires: Word document from Professor Tim Christy with some basic info about putting together questionnaires.
Survey Construction Slideshow (from class)

You can find [...]

Key Messages: Tips for Advanced Writing Students’ Creative Briefs

We’re not likely to have time to cover key messages this week. However, you need to have a sense of what key messages should look like for your creative briefs.
The lecture (if you view “full size,” you can see my notes)

My del.icio.us links on the topic: http://del.icio.us/kellimatthews/key_messages