Just a reminder. You should have all your research instruments (questionnaires, focus group questions, etc) ready to go this week and complete most of your research by the end of week 3.
Reseach Tips – Questionnaires: Word document from Professor Tim Christy with some basic info about putting together questionnaires.
Survey Construction Slideshow (from class)
You can find [...]
We’re not likely to have time to cover key messages this week. However, you need to have a sense of what key messages should look like for your creative briefs.
The lecture (if you view “full size,” you can see my notes)
My del.icio.us links on the topic: http://del.icio.us/kellimatthews/key_messages
I’ve set up a Del.icio.us page for the three spring term PR classes to share resources.
You can access it here (login info sent via email).
You can get up to speed on Del.icio.us here.
My Del.icio.us page is here.
As you may have heard, I’m logistically challenged. So, I’m hoping to rely on some experts in event management to help the PR Campaigns class through the adventure of planning a conference for professional, academics and students alike.
Week three I’m planning an event management panel in Portland at the White Stag building.
I want panelists to [...]
